Follow As A Metric
One of my favorite things about working for Circa is seeing the follower counts for stories. Page views and uniques are a good way to measure how interesting a headline is. Time on article is a good way to measure how interesting the piece was.
But Circa gives users the option to follow a story for further updates. Being able to see what stories people are following is very powerful. It says, “That’s cool. Tell me more.” It changes your mindset from looking for quick gratification to looking for stories with “legs.”
nb. The most followed stories on Circa? Space, tech and national events.